Ma-Ma-Marketing
A piece of content can only qualify for the purposes of content marketing needs when you add these two components: a conversion goal and a call to action to attain that goal. But what do appealing and actionable CTAs look like? Make …
Don’t Open That Door
In this digital age, customers have new ways to make their views known. No longer does it require a march back into a retail premise to harangue the unsuspecting salesclerk. There is a plethora of online channels where customers can vent their …
Trending News
It is undeniable that content marketing is extremely effective in terms of return on investment. Companies with blogs, on average, win an extra 67% of leads compared to those that don’t have one. Nearly half of all buyers will view three to …
Valuable Content
How do we measure whether our content is valuable? One common problem that crops up time and time again in content marketing is how to find fresh content ideas. The easiest solution is to select topics that matter to you – the …
Organic Is Healthy
Search engine traffic determines how many people visit our website. And this has a direct impact on online sales and overall business profitability. A Search Engine Journal study showed that 93% of web traffic goes through a search engine. Furthermore, Smart Insights …
Newsletter Marketing
Is newsletter marketing still an effective way to promote your business? With marketers flooding inboxes with their promotions, giveaways and updates, how can your emails possibly stand out against all that noise? Actually, newsletter marketing is still one of the most powerful …
Too Many Hashtags
It started with a single tweet and became one of the most talked-about controversies of the year. When NFL superstar Colin Kaepernick posted the tweet: “Believe in something, even if it means sacrificing everything. #JustDoIt” , it kickstarted a boiling debate that …
Old School Investigation
Today’s customers want to know where the goods they buy come from. They expect full transparency as to whether a product has been ethically sourced, the treatment of labourers and whether or not a business is actually trustworthy. From a content marketing …
Web Design
The purpose of your company’s website is to attract people to your products or services and entice them into becoming customers. Getting found on the internet is certainly a fundamental but only the first of several steps to achieve this purpose. Whether …
Testing Alexa
With 3.5 billion people using smartphones in the world, today’s consumers have new capabilities to ask questions, stay up-to-date and make purchases online. In 2020, over 50% of search queries were done using voice on a smartphone, tablet or computer. The Dawn …