Sharing not Caring
Have you been following the 20:80 rule for your content distribution? In a nutshell, if you put 20% into production, then your 80% should go into distribution. This ratio offers a strong framework to make your content marketing efforts more consistent and …
Remote SEO
In the early 2000s, even a small investment in search engine optimisation (SEO) could make a massive difference to the success of an organisation’s online strategy. In those days, few even knew the difference between paid-for and organic search. Over the last …
Old School Investigation
Today’s customers want to know where the goods they buy come from. They expect full transparency as to whether a product has been ethically sourced, the treatment of labourers and whether or not a business is actually trustworthy. From a content marketing …
Web Design
The purpose of your company’s website is to attract people to your products or services and entice them into becoming customers. Getting found on the internet is certainly a fundamental but only the first of several steps to achieve this purpose. Whether …
Testing Alexa
With 3.5 billion people using smartphones in the world, today’s consumers have new capabilities to ask questions, stay up-to-date and make purchases online. In 2020, over 50% of search queries were done using voice on a smartphone, tablet or computer. The Dawn …
The Data Barter – What we Share and Why we Should Care
The EU’s General Data Protection Regulation (GDPR) has sparked a little revolution in the way we think about our personal data. Governments around the world are looking at the regulation and asking how it can inform the debate around the protection of …
Podcast Launch Master Checklist
PLANNING Before you get started on your podcast, you need to follow standard marketing planning procedures: define your objectives, target audience, strategy and tactics. Define your objectives Why do you want to launch your podcast? Be clear about your objectives: Lead generation/brand …
Protected: Podcast Launch Master Checklist
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Four Great Omnichannel Experiences
Count the number of devices, platforms and services that keep you connected in the digital world. With so many technologies integrated into our day-to-day lives, how can today’s brands ensure a consistent experience across all pathways and meeting points? Whether it’s through …
Less is More
There is no denying that beauty is in the eye of the beholder. There are so many different ways to be beautiful: a host of golden daffodils, the light twinkling on an azure sea, the sound of a nightingale. One woman’s Picasso …