To Brand or not to Brand
Under the glare of social media, marketers need to be more careful than ever of their brand strategies. Even a single, poorly considered advertising choice can have long-lasting consequences due to the backlash. Such mistakes are accompanied by a tailspin of negative …
Trending News
It is undeniable that content marketing is extremely effective in terms of return on investment. Companies with blogs, on average, win an extra 67% of leads compared to those that don’t have one. Nearly half of all buyers will view three to …
Valuable Content
How do we measure whether our content is valuable? One common problem that crops up time and time again in content marketing is how to find fresh content ideas. The easiest solution is to select topics that matter to you – the …
Spam Alert
Despite all the platforms available to us, a relevant email campaign can still yield more results than any other channel. The question is: what does “relevant” look like? Relevant Messaging That Prompts Action For starters, it means understanding and using the wealth …
Brand Saga
There is nothing more crucial to starting a relationship with your customers on the right note than sharing with them the true story of who you are and why it should matter to them. In an earlier post, we’ve looked at the ingredients …
Back to Normal
Different sectors have borne the brunt of the coronavirus in very different ways. While travel and aviation may take years to recover, for some in the technology sector, the last few months have been boomtime. While it looks like the post-pandemic “normal” …
Organic Is Healthy
Search engine traffic determines how many people visit our website. And this has a direct impact on online sales and overall business profitability. A Search Engine Journal study showed that 93% of web traffic goes through a search engine. Furthermore, Smart Insights …
Riddle Instructions
In a way, your product instruction manual or video can be a fundamental part of your content marketing. This is the content that is closest to home – it can show how well you know your customers and the questions they might …
Newsletter Marketing
Is newsletter marketing still an effective way to promote your business? With marketers flooding inboxes with their promotions, giveaways and updates, how can your emails possibly stand out against all that noise? Actually, newsletter marketing is still one of the most powerful …
Too Many Hashtags
It started with a single tweet and became one of the most talked-about controversies of the year. When NFL superstar Colin Kaepernick posted the tweet: “Believe in something, even if it means sacrificing everything. #JustDoIt” , it kickstarted a boiling debate that …