Quiz – If Your Family Business Were a Movie, What Would it Be?
Have you ever found similarities between your family members and movie characters? Ever wondered what kind of movie your family business resembles? Take this fun quiz to find out! Did you know that storytelling is vital for family businesses? Part of what …
Five Brands That Have Mastered the Art of Brand Story Design
A brand story is the narrative around your brand identity that inspires an emotional reaction in your audiences. It isn’t only about words on a page; it’s about ensuring that everything about your brand – every interaction your audience has with it …
Why All Marketing Today Should Be Content Marketing
What is the distinction between traditional marketing and content marketing? Just like traditional marketing, content marketing is the driving force behind high-level engagement and audience interaction. Content marketing is used to generate demand across all stages of a buyer’s journey by delivering …
Three Ways to Kick Off Low-Effort Content Marketing
Are you struggling to maintain a steady flow of content for your audience? A lot of people have good intentions when it comes to content marketing for their business. Yet, many often shy away because they either don’t know where to start …
Is a Magazine the Right Medium for Your Brand?
Seeking the customer-centric experience that only a magazine can bring While the hectic, cluttered landscape of the digital world makes establishing meaningful relationships and trust challenging at times, the connection that a reader can establish with a physical magazine is always intimate …
The Power of Finding Your Voice as a Brand
Take a moment and think about a time when something you said made a real difference for someone. Maybe it was a choice piece of advice delivered at the right time. Maybe it was a needed pep talk. Or maybe it was …
The Meaning of Data
Do we all need to be data analysts? We all understand the potential of marketing data. It has a vital role to play in our understanding and optimisation of all our marketing activities. We all, also, understand that simply amassing data isn’t …
Five Examples of Successful Print Magazines Published by Brands
As advertising budgets continue to switch to digital channels, print advertising sales have floundered. There’s been a consistent fall in sales of both the glossy ads of luxury and high-end brands and the more prosaic local ads. But there is a renaissance happening in …
When Passion is not Enough: The Importance of Market Research
If you’re going to sell a product, you need to love it. After all, if you aren’t convinced, why should anyone else be? That passion and conviction is going to carry you over a lot of hurdles through the many hard times …