Four Great Omnichannel Experiences
Count the number of devices, platforms and services that keep you connected in the digital world. With so many technologies integrated into our day-to-day lives, how can today’s brands ensure a consistent experience across all pathways and meeting points? Whether it’s through …
Less is More
There is no denying that beauty is in the eye of the beholder. There are so many different ways to be beautiful: a host of golden daffodils, the light twinkling on an azure sea, the sound of a nightingale. One woman’s Picasso …
Scary Stats
Are you afraid to create content for your podcast? Have you even started one yet? What are the reasons holding you back? Anyone entering into the world of creating content knows that we’re living in a noisy time. Attention spans are dropping, …
Cooking Data
A lot has been said about the potential of big data in the marketing realm. We also know that, thanks to increasing digitalisation, many businesses find themselves with a wealth of data without necessarily knowing what to do with it or where …
Historical Data
Using your data is essential for growing a business, but how much data do you actually need? In principle, the more data we have, the better. However, the past 10 to 20 years have seen an exponential rise in available data, both …
Creative Data
You’re probably familiar with the phrase “lies, damn lies, and statistics”. It’s primarily a complaint against the “creative” use of data. Of course, it’s also a witty aside about the power of data to mislead, which tells us something about propaganda and …
Launch Your Own Podcast: Steps and Recommendations
Podcasting is having a moment. In the UK, communications authority Ofcom reports that the number of people listening to podcasts jumped by 24% this year. At 7.1 million, the total number of listeners is more than double what it was five years ago. In …
Let’s Make a Movie
Mark Twain once said, “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and they make new …
Top Five Signs You Need to Start a Podcast
Podcasting, once the domain of hobbyists, has grown into a massive industry. Despite being a relatively recent phenomenon, podcasts were incredibly quick to rise in popularity after the audible revolution in 2004. Today, there are 750,000 podcast shows available across many different streaming services; that’s over 30 million …
Like What?
Are you familiar with the term vanity metrics? These are misleading measurements and calculations that may be fun to brag about but don’t reflect the true performance of your brand. Here’s an example. You are using social media to grow your business. You launch …